Analyst Information


Edward Yruma

Sr. Research Analyst

Edward Yruma is a managing director and senior research analyst at Piper Sandler covering global lifestyle brands and retail/digital disruptors. Before joining Piper Sandler, he spent the previous 13 years covering internet/e-commerce and softlines at KeyBanc Capital Markets, where he led the internet/media pod. Prior to that, Yruma spent eight years with J.P. Morgan, most recently as a senior research analyst covering business and consumer services. He started his career at J.P. Morgan in technology investment banking. Yruma received his bachelor’s degree from the University of Michigan. He currently serves on the board of the Retail Marketing Society.

Universe Coverage:
Consumer:   Global Lifestyle Brands, Retail & Digital Disruptors
AKAa.k.a. Brands Holding Corp.
BIRDAllbirds, Inc.
BRLTBrilliant Earth Group, Inc.
ETSYEtsy, Inc.
FTCHFarfetch Limited
GIIIG-III Apparel Group, Ltd.
LVLULulu's Fashion Lounge Holdings, Inc.
JWNNordstrom, Inc.
OXMOxford Industries, Inc.
PTONPeloton Interactive, Inc.
REALRealReal, Inc.
RENTRent the Runway, Inc.
RVLVRevolve Group, Inc.
SFIXStitch Fix, Inc.
TGTTarget Corporation
TDUPthredUP, Inc.
WMTWal-Mart, Inc.
WRBYWarby Parker, Inc.